Dividend Data vs Roast My Web

Side-by-side comparison to help you choose the right AI tool.

Get instant stock data like dividends and financials directly in your Google Sheets or Excel.

Last updated: March 11, 2026

Get a client-ready website audit with prioritized fixes in just two minutes.

Last updated: February 28, 2026

Visual Comparison

Dividend Data

Dividend Data screenshot

Roast My Web

Roast My Web screenshot

Feature Comparison

Dividend Data

Comprehensive Spreadsheet Functions

Access over 16 custom formulas designed for in-depth stock analysis directly in your cells. Functions like DIVIDENDDATA_DIVIDENDS, DIVIDENDDATA_RATIOS, and DIVIDENDDATA_QUOTE pull specific data points such as forward yield, ex-dividend dates, P/E ratios, and current price. This turns your spreadsheet into a dynamic, auto-updating research terminal without any coding required.

Extensive Historical Data Library

Gain insights with over 30 years of historical market data for 80,000+ stocks and ETFs. This deep historical context is crucial for analyzing long-term dividend growth trends, financial performance across market cycles, and conducting robust backtesting for investment strategies, all from within your familiar spreadsheet environment.

Dual Platform Compatibility

Seamlessly integrate live financial data into both Google Sheets and Microsoft Excel. The add-ins are officially available on Google Workspace Marketplace and Microsoft AppSource with high user ratings, ensuring a smooth, secure, and reliable experience regardless of your preferred spreadsheet software.

Free Tier with Generous Credits

Start analyzing immediately with a free plan that provides 2,500 credits per month without any trial expiration or credit card required. This allows users to test numerous formulas and tickers, making it an accessible entry point for individual investors before considering higher-tier plans for more extensive data needs.

Roast My Web

Instant AI-Powered Audit

Get a comprehensive website analysis in just two minutes. The AI scans your URL and generates a detailed report covering design, UX, conversion rates, mobile responsiveness, and SEO, providing blunt, actionable fixes without sugarcoating the issues.

Custom-Branded, Client-Ready PDFs

Add your logo, colors, and custom text in 60 seconds to create polished, branded audit reports. Download and share professional PDFs that impress clients and showcase your expertise, eliminating the need for a designer.

Manual Report Editor

Modify the AI-generated text, hide sections, or add your own expert advice directly within the platform. This ensures every report is 100% tailored and client-ready, reflecting your unique insights and recommendations.

Priority Fixes & Competitor Comparison

See which suggested changes will impact revenue the most, allowing you to tackle high-value fixes first. Additionally, compare your site directly with competitors to understand your market position and identify key areas for improvement.

Use Cases

Dividend Data

Automated Dividend Portfolio Tracking

Build a live-tracking dividend portfolio spreadsheet. Automatically import dividend dates, amounts, and yields for all holdings. This allows investors to monitor projected income, track payment schedules, and analyze portfolio yield without manually updating each stock's data, saving hours of maintenance.

Fundamental Stock Analysis and Screening

Perform deep fundamental analysis by pulling financial statements, valuation ratios, and growth metrics for any company. Investors can create custom stock screens by building spreadsheets that compare P/E ratios, payout ratios, or EPS growth across a universe of stocks using live, updated data.

Historical Performance Backtesting

Test investment strategies using three decades of historical price and dividend data. Users can model how a dividend growth strategy would have performed, calculate total returns including reinvested dividends, and assess the volatility of specific stocks or sectors over long time horizons.

Financial Modeling and Forecasting

Enhance financial models with accurate, externally-sourced data. Incorporate real-time metrics like current share price, diluted EPS, and debt-to-equity ratios into discounted cash flow (DCF) models or other valuation spreadsheets, ensuring your assumptions are based on the latest market information.

Roast My Web

For Freelancers & Agencies

Quickly audit client websites to identify conversion barriers and UX issues. Generate branded reports in minutes to present clear, actionable strategies, demonstrating value, winning trust, and justifying retainer or project fees efficiently.

For SaaS Founders & Indie Hackers

Continuously audit your own landing pages and product sites without needing a design or SEO expert. Get specific, step-by-step fixes to improve sign-ups, sales, and user trust, especially when bootstrapping and resources are limited.

For Pre-Launch Quality Assurance

Run audits on new website designs or pages before launch. Catch critical mobile responsiveness issues, broken elements, and conversion bottlenecks proactively to ensure a strong first impression and avoid post-launch emergency fixes.

For SEO & Conversion Rate Optimization (CRO)

Combine technical SEO analysis with on-page UX and conversion tips in a single audit. Identify issues hurting search rankings and user experience simultaneously, creating a unified action plan to boost both traffic and conversion rates.

Overview

About Dividend Data

Dividend Data is a powerful financial data platform designed to bring institutional-grade stock market information directly into your spreadsheets. It eliminates the need for complex APIs, coding, or manual copy-pasting by providing over 16 simple custom formulas for Google Sheets and Microsoft Excel. With access to 30+ years of historical data for more than 80,000 global tickers, users can instantly pull critical metrics like dividends, yields, payout ratios, financial statements, earnings, and price history. Built specifically for dividend and fundamental investors by a fellow investor, the tool focuses on delivering the exact data needed for deep analysis. Its standout offering includes a permanently free tier with 2,500 monthly credits, making professional investment research accessible without a high cost. The core value proposition is automation and simplicity: just type a formula and get live, updated data in your spreadsheet within seconds.

About Roast My Web

Roast My Web is an AI-powered website audit tool designed for digital professionals who need fast, actionable insights. It delivers a comprehensive, client-ready analysis of any URL in about two minutes, automating the labor-intensive process of manual audits. The platform is engineered for freelancers, marketing agencies, SaaS founders, and indie hackers who must quickly identify what is hindering conversions and user trust on a website. Its core value proposition is turning complex web performance data into clear, actionable fixes that can be implemented swiftly to boost sales and improve client satisfaction. By instantly generating polished reports across critical areas like UX, conversion optimization, SEO, and mobile responsiveness, it saves users hours per project. With features for custom branding and report editing, Roast My Web ensures professionals can present insights professionally to stand out to clients and win more business.

Frequently Asked Questions

Dividend Data FAQ

How do I get started with Dividend Data?

Getting started is simple. For Google Sheets, install the add-on from the Google Workspace Marketplace. For Microsoft Excel, install it from Microsoft AppSource. Once installed, you can immediately start using the custom formulas like =DIVIDENDDATA_DIVIDENDS("TICKER") in your spreadsheet. No API key or coding is required.

What is included in the free plan?

The free plan offers 2,500 credits per month, which do not expire. This allows you to use a significant number of data calls to test various functions and tickers. It provides full access to the suite of custom formulas within the credit limit, making it ideal for individual investors and casual users.

What kind of data can I access?

You can access a wide range of data points including dividend information (amount, yield, dates, growth), key financial ratios (P/E, P/B, payout ratio), quote data (price, volume), income statement and balance sheet items, and over 100 other fundamental metrics. The data covers 80,000+ tickers with 30+ years of history.

Does the data update automatically in my spreadsheet?

Yes, the data is live and updates automatically. When you open your spreadsheet or refresh it, the formulas will pull the most current information available from Dividend Data's servers. This ensures your analysis and portfolio tracking are always based on the latest market data.

Roast My Web FAQ

How long does an audit take?

An audit is typically completed in about two minutes. You simply enter a URL, and the AI will scan and analyze the site across multiple dimensions before generating your comprehensive report.

What does the audit report include?

The report provides a detailed analysis across key areas: user experience (UX), conversion optimization, SEO, mobile responsiveness, and design. It offers specific, actionable suggestions for each section of your site to improve performance.

Can I edit the AI-generated report?

Yes. The built-in manual report editor allows you to modify the text, hide sections you don't want to share, and add your own custom advice. This ensures the final report is perfectly tailored for your client.

Is there a money-back guarantee?

Yes, Roast My Web offers a 30-day money-back guarantee. If you are not satisfied with the service for any reason, you can request a full refund within the first 30 days of your purchase.

Alternatives

Dividend Data Alternatives

Dividend Data is a spreadsheet add-on that provides extensive historical stock market and dividend data directly into Google Sheets and Excel. It falls into the category of financial data tools designed for self-directed investors and analysts. Users often explore alternatives for various reasons, such as budget constraints, specific feature requirements, or compatibility with different platforms like proprietary software or other spreadsheet applications. Needs can vary widely from one investor to the next. When evaluating other options, key considerations include the depth and history of the financial data offered, the ease of integration with your existing workflow, the total cost of ownership, and whether the tool's specialized functions align with your specific investment strategy, such as dividend growth analysis.

Roast My Web Alternatives

Roast My Web is an AI-powered website audit tool in the business intelligence and design tools category. It delivers rapid, client-ready analysis to help digital professionals quickly identify issues that hurt conversions and trust. Users may seek alternatives for various reasons, such as budget constraints, specific feature needs, or integration requirements with other platforms. Some might prefer a different reporting style or a tool focused on a single audit area like deep technical SEO. When evaluating alternatives, consider the audit depth, report customization, speed, and overall value. The right tool should efficiently turn complex data into clear, actionable steps that save you time and impress clients.

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