Roast My Web

About Roast My Web

Roast My Web is an AI-powered website audit tool that delivers a comprehensive, client-ready analysis of any URL in about two minutes. It is specifically engineered for digital professionals—including freelancers, marketing agencies, SaaS founders, and indie hackers—who need to quickly identify what is hindering conversions and user trust on a website. The platform automates the labor-intensive process of manual audits, saving hours per project by instantly generating polished reports across critical areas like UX, conversion optimization, SEO, and mobile responsiveness. Its core value proposition is turning complex web performance data into clear, actionable fixes that can be implemented swiftly to boost sales and improve client satisfaction. With features like custom branding, a built-in report editor, and downloadable PDFs, Roast My Web ensures that insights are not only discovered but are also presented professionally, helping users stand out to clients and win more business.

Features of Roast My Web

One-Click AI Website Audit

Simply paste a URL to receive a detailed, multi-faceted audit in approximately two minutes. The AI analyzes design, user experience, conversion elements, SEO, and mobile compatibility, providing an overall score and section-by-section breakdown. This rapid analysis highlights both strengths and critical weaknesses, such as broken user flows or missing trust signals, delivering immediate, actionable insights without manual effort.

Client-Ready Report Editor & Branding

Every generated audit is fully customizable to ensure it aligns with your brand before sharing. The built-in editor allows you to modify text, hide sections, or add custom advice. With one click, you can apply your logo, brand colors, and company text, transforming the raw analysis into a polished, professionally branded PDF report ready for client presentation, eliminating the need for external design tools.

Competitor Comparison & Ranking

Gain strategic advantage by directly comparing your website's audit results against competitors. This feature shows you where you stand in your market and identifies specific areas where competitors are outperforming you. It provides targeted recommendations on how to improve your ranking, helping you outrank others in key areas like user experience and conversion optimization.

Batch Audits & Deep Thinking Mode

Efficiency is scaled with the ability to audit over 100 websites simultaneously, perfect for agencies managing multiple clients. For critical pages like high-value landing pages, you can activate "Thinking Mode." This engages a deeper level of AI reasoning to catch subtle issues and provide higher-confidence, precision recommendations, ensuring no critical flaw is overlooked.

Use Cases of Roast My Web

Freelancers Winning New Clients

Freelancers use Roast My Web to conduct fast, impressive audits during the sales process. By providing potential clients with a professional, branded report that clearly outlines problems and solutions, they demonstrate immediate value and expertise. This helps them stand out from competitors, justify their rates, and secure projects more effectively by focusing the conversation on actionable improvements.

Agencies Scaling Service Delivery

Digital and marketing agencies integrate the tool to streamline audit delivery for their entire client roster. The batch audit feature allows them to assess multiple client sites at once, while the branded PDF outputs ensure consistent, high-quality reporting. This standardization saves countless hours, improves service scalability, and allows teams to focus on strategy and implementation rather than manual analysis.

SaaS Founders Optimizing Conversion Funnels

Founders and product teams use the tool to regularly roast their own landing pages and key user flows. The actionable insights pinpoint specific holes in the conversion funnel—such as confusing layouts or weak trust signals—that could be costing significant revenue. This enables data-driven, rapid iterations to improve sign-up rates, reduce bounce rates, and increase overall product-led growth.

SEO Consultants Offering Comprehensive Audits

SEO professionals leverage the tool to combine technical and on-page SEO analysis with core UX and conversion principles in a single report. This provides clients with a holistic view of their website's performance, moving beyond just keyword rankings to show how site experience directly impacts traffic conversion, making their service more valuable and actionable.

Frequently Asked Questions

How long does an audit take?

A full website roast is completed in about two minutes. After you submit a URL, the AI analyzes multiple facets of your site—including design, UX, SEO, and conversion elements—and compiles a comprehensive report almost instantly, allowing you to review actionable insights without delay.

Can I customize the generated reports?

Yes, extensively. Every report comes with access to a built-in editor where you can modify the AI-generated text, add your own commentary, or hide sections you don't need. You can also apply your custom branding—logo, colors, and contact information—in under a minute to create a fully white-labeled, professional PDF for client delivery.

What is "Thinking Mode"?

Thinking Mode is an advanced setting for auditing critical pages, such as your main landing page or sales funnel. When activated, the AI engages in deeper reasoning, spending more time analyzing subtle issues related to user psychology, flow, and persuasion. This results in higher-confidence, more nuanced recommendations for pages where maximum performance is essential.

How does the competitor comparison work?

You can input URLs for your own site and one or more competitor sites into Roast My Web. The tool will run audits on all of them and provide a side-by-side comparison, ranking each site across key metrics. This shows you exactly where you outperform or lag behind competitors, offering clear, actionable steps to improve your relative position and win more market share.