Dividend Data vs GrowPanel

Side-by-side comparison to help you choose the right AI tool.

Get instant stock data like dividends and financials directly in your Google Sheets or Excel.

Last updated: March 11, 2026

GrowPanel provides real-time subscription analytics to optimize MRR, churn, and LTV for high-growth SaaS businesses.

Last updated: February 26, 2026

Visual Comparison

Dividend Data

Dividend Data screenshot

GrowPanel

GrowPanel screenshot

Feature Comparison

Dividend Data

Comprehensive Spreadsheet Functions

Access over 16 custom formulas designed for in-depth stock analysis directly in your cells. Functions like DIVIDENDDATA_DIVIDENDS, DIVIDENDDATA_RATIOS, and DIVIDENDDATA_QUOTE pull specific data points such as forward yield, ex-dividend dates, P/E ratios, and current price. This turns your spreadsheet into a dynamic, auto-updating research terminal without any coding required.

Extensive Historical Data Library

Gain insights with over 30 years of historical market data for 80,000+ stocks and ETFs. This deep historical context is crucial for analyzing long-term dividend growth trends, financial performance across market cycles, and conducting robust backtesting for investment strategies, all from within your familiar spreadsheet environment.

Dual Platform Compatibility

Seamlessly integrate live financial data into both Google Sheets and Microsoft Excel. The add-ins are officially available on Google Workspace Marketplace and Microsoft AppSource with high user ratings, ensuring a smooth, secure, and reliable experience regardless of your preferred spreadsheet software.

Free Tier with Generous Credits

Start analyzing immediately with a free plan that provides 2,500 credits per month without any trial expiration or credit card required. This allows users to test numerous formulas and tickers, making it an accessible entry point for individual investors before considering higher-tier plans for more extensive data needs.

GrowPanel

Real-Time Tracking

GrowPanel offers real-time tracking of essential metrics such as MRR, ARR, churn, and customer lifetime value (LTV). This feature allows companies to manage their financial health from a single overview, promoting quick and informed decision-making.

Cohort Analysis

This feature enables users to analyze customer behaviors over time by grouping them into cohorts based on various attributes. Companies can track trial conversions, retention rates, and churn reasons, gaining insights that drive targeted growth strategies.

Cashflow Reporting

GrowPanel provides detailed cashflow reporting, allowing businesses to monitor all aspects of revenue, including recurring and one-time payments, refunds, taxes, and fees. This clarity helps companies identify financial trends and anomalies before they affect business operations.

AI-Powered Insights

With GrowPanel's AI chat feature, users can query their metrics using plain language. This conversational interface simplifies data exploration, allowing quick answers to specific questions without navigating complex dashboards.

Use Cases

Dividend Data

Automated Dividend Portfolio Tracking

Build a live-tracking dividend portfolio spreadsheet. Automatically import dividend dates, amounts, and yields for all holdings. This allows investors to monitor projected income, track payment schedules, and analyze portfolio yield without manually updating each stock's data, saving hours of maintenance.

Fundamental Stock Analysis and Screening

Perform deep fundamental analysis by pulling financial statements, valuation ratios, and growth metrics for any company. Investors can create custom stock screens by building spreadsheets that compare P/E ratios, payout ratios, or EPS growth across a universe of stocks using live, updated data.

Historical Performance Backtesting

Test investment strategies using three decades of historical price and dividend data. Users can model how a dividend growth strategy would have performed, calculate total returns including reinvested dividends, and assess the volatility of specific stocks or sectors over long time horizons.

Financial Modeling and Forecasting

Enhance financial models with accurate, externally-sourced data. Incorporate real-time metrics like current share price, diluted EPS, and debt-to-equity ratios into discounted cash flow (DCF) models or other valuation spreadsheets, ensuring your assumptions are based on the latest market information.

GrowPanel

Improve Customer Retention

By utilizing cohort analysis and retention tracking, companies can identify at-risk customers and implement targeted strategies to improve retention rates. This leads to reduced churn and enhanced customer loyalty.

Optimize Trial Conversions

Businesses can analyze trial behavior to identify patterns and conversion rates. By understanding how trials are converting, companies can refine their onboarding processes and marketing strategies to turn more trials into paying customers.

Enhance Financial Reporting

GrowPanel's cashflow reporting allows finance teams to monitor all financial activities, ensuring accurate and comprehensive reporting. This feature is crucial for budgeting and forecasting future business performance.

Data-Driven Decision Making

With real-time tracking and AI insights, businesses can make data-driven decisions quickly. Whether assessing the success of pricing strategies or evaluating customer segments, GrowPanel equips companies with the necessary insights to adapt and thrive.

Overview

About Dividend Data

Dividend Data is a powerful financial data platform designed to bring institutional-grade stock market information directly into your spreadsheets. It eliminates the need for complex APIs, coding, or manual copy-pasting by providing over 16 simple custom formulas for Google Sheets and Microsoft Excel. With access to 30+ years of historical data for more than 80,000 global tickers, users can instantly pull critical metrics like dividends, yields, payout ratios, financial statements, earnings, and price history. Built specifically for dividend and fundamental investors by a fellow investor, the tool focuses on delivering the exact data needed for deep analysis. Its standout offering includes a permanently free tier with 2,500 monthly credits, making professional investment research accessible without a high cost. The core value proposition is automation and simplicity: just type a formula and get live, updated data in your spreadsheet within seconds.

About GrowPanel

GrowPanel is a subscription analytics platform designed specifically for SaaS companies aiming to simplify their revenue tracking and analysis. With just one click, users can connect their billing platforms, such as Stripe, Chargebee, or Recurly, and access real-time dashboards that display critical metrics like Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), churn rates, customer retention, and expansion revenue. This eliminates the chaos associated with traditional spreadsheets, providing clarity and actionable insights. GrowPanel is particularly beneficial for high-growth businesses looking to make informed decisions quickly. The platform is free until a company reaches $200k in ARR, ensuring accessibility for startups and growing enterprises alike. Its user-friendly interface and comprehensive reporting tools empower businesses to understand their financial health and optimize their growth strategies efficiently.

Frequently Asked Questions

Dividend Data FAQ

How do I get started with Dividend Data?

Getting started is simple. For Google Sheets, install the add-on from the Google Workspace Marketplace. For Microsoft Excel, install it from Microsoft AppSource. Once installed, you can immediately start using the custom formulas like =DIVIDENDDATA_DIVIDENDS("TICKER") in your spreadsheet. No API key or coding is required.

What is included in the free plan?

The free plan offers 2,500 credits per month, which do not expire. This allows you to use a significant number of data calls to test various functions and tickers. It provides full access to the suite of custom formulas within the credit limit, making it ideal for individual investors and casual users.

What kind of data can I access?

You can access a wide range of data points including dividend information (amount, yield, dates, growth), key financial ratios (P/E, P/B, payout ratio), quote data (price, volume), income statement and balance sheet items, and over 100 other fundamental metrics. The data covers 80,000+ tickers with 30+ years of history.

Does the data update automatically in my spreadsheet?

Yes, the data is live and updates automatically. When you open your spreadsheet or refresh it, the formulas will pull the most current information available from Dividend Data's servers. This ensures your analysis and portfolio tracking are always based on the latest market data.

GrowPanel FAQ

How does GrowPanel integrate with existing billing platforms?

GrowPanel allows seamless integration with popular billing platforms like Stripe, Chargebee, and Recurly. Users can connect their accounts with just one click, ensuring instant access to real-time dashboards.

Is there a free trial available?

Yes, GrowPanel is free to use until your company reaches $200k in ARR. This allows startups and growing businesses to leverage its powerful analytics without immediate financial commitment.

What metrics can I track with GrowPanel?

Users can track a wide range of metrics, including MRR, ARR, churn rates, LTV, retention rates, and cashflow reports. This comprehensive data helps businesses monitor their financial health effectively.

Can I access GrowPanel on mobile devices?

Absolutely! GrowPanel is mobile-friendly, allowing users to access all reports and dashboards on their phones. The mobile interface retains full functionality, ensuring no compromise on data accessibility.

Alternatives

Dividend Data Alternatives

Dividend Data is a spreadsheet add-on that provides extensive historical stock market and dividend data directly into Google Sheets and Excel. It falls into the category of financial data tools designed for self-directed investors and analysts. Users often explore alternatives for various reasons, such as budget constraints, specific feature requirements, or compatibility with different platforms like proprietary software or other spreadsheet applications. Needs can vary widely from one investor to the next. When evaluating other options, key considerations include the depth and history of the financial data offered, the ease of integration with your existing workflow, the total cost of ownership, and whether the tool's specialized functions align with your specific investment strategy, such as dividend growth analysis.

GrowPanel Alternatives

GrowPanel is a subscription analytics platform designed specifically for SaaS companies. It helps users gain clarity on critical revenue metrics such as MRR, churn, and LTV, eliminating the chaos often associated with managing spreadsheets. Users may seek alternatives to GrowPanel for various reasons, including pricing structures, feature sets, or specific platform integrations that better meet their unique business needs. When considering alternatives, it's essential to evaluate factors such as real-time data capabilities, ease of integration with existing billing platforms, and the overall user experience. Prioritizing features that align with your specific revenue tracking requirements can lead to a more effective analytics solution for your SaaS business.

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