Pursuit

About Pursuit

Pursuit is an AI-powered sales intelligence platform designed specifically for businesses selling to state, local, and education (SLED) government entities. It transforms the traditionally slow and opaque public-sector sales process by providing real-time data and actionable insights. The platform serves sales, business development, and operations teams at companies ranging from fast-growing startups to established government contractors. Its core mission is to remove friction from public-sector sales. Pursuit achieves this by continuously monitoring over 90,000 public entities, scoring them based on buying propensity, and detecting live buying signals from documents, meetings, and budgets. This allows sales teams to focus their efforts on the highest-probability opportunities with the right context and contacts, effectively helping them find and win contracts before an RFP is even issued. By delivering enterprise-level research on every account and pushing refreshed data directly into CRMs, Pursuit acts as a force multiplier, enabling teams to build pipeline faster and significantly increase win rates.

Features of Pursuit

Pursuit Radar

Pursuit Radar provides daily, AI-driven monitoring of public-sector entities. It scans documents, meeting transcripts, and budgets across 90,000+ entities, alerting you the instant a relevant problem or topic related to your solution is mentioned. This ensures you never miss a buying signal and can engage prospects with perfect timing and context, knowing exactly whom to contact and what to say.

Pursuit Intel

Pursuit Intel is a comprehensive data engine for public-sector sales. It provides constantly refreshed data on over 3 million contacts and 90,000+ entities, including fiscal details, operating budgets, and federal funding data. The platform identifies a prospect's propensity to buy based on your existing customers, tracks competitor tech stacks, and seamlessly pushes all this enriched account intelligence directly into your CRM.

Pursuit Chrome Extension

The Pursuit Chrome Extension brings critical buying committee intelligence directly into your browser. As you browse government websites or LinkedIn, it automatically detects the entity and shows you every relevant staff member. You can see CRM sync status, filter by department and role, and export comprehensive contact details to your CRM with a single click, eliminating manual research.

AI-Powered Entity Scoring & Alerts

At its core, Pursuit uses artificial intelligence to score every public-sector entity based on its likelihood to purchase your specific solution. This scoring, combined with real-time alerts on budget discussions, project mentions, and procurement signals, allows sales teams to proactively focus on accounts with the highest win probability and never miss the critical buying window.

Use Cases of Pursuit

Proactive Pipeline Generation

Sales teams use Pursuit to build pipeline before RFPs are released. By receiving immediate alerts when a target agency discusses a relevant problem in a public meeting or document, reps can engage early as a strategic advisor, shaping requirements and building relationships long before formal procurement begins.

Territory Planning & Account Prioritization

Sales operations and leadership leverage Pursuit's entity scoring and propensity models to define and prioritize territories. Instead of guessing, they can strategically allocate resources to the 90,000+ public entities that are most likely to buy, based on budget signals, similar existing customers, and tracked project discussions.

CRM Data Enrichment & Hygiene

Teams automate the tedious process of keeping CRM data accurate and complete. Pursuit Intel constantly refreshes contact and entity data, pushing new information and correcting outdated records directly into Salesforce or other CRMs, ensuring reps always have the correct buying committee details at their fingertips.

Competitive Intelligence & Strategy

Companies gain a clear view of the competitive landscape within their target accounts. By tracking the existing technology stacks used by prospects and monitoring where competitors are being mentioned, sales and marketing can tailor their messaging and positioning to highlight key differentiators and displace incumbents.

Frequently Asked Questions

What types of public-sector entities does Pursuit cover?

Pursuit provides comprehensive coverage of the U.S. SLED (State, Local, Education) market, including all 50 states, counties, cities, towns, K-12 school districts, higher education institutions, and special districts. This encompasses over 90,000 distinct public entities where procurement decisions are made.

How does Pursuit detect "live buying signals"?

Pursuit's AI engine crawls millions of document pages and public meeting transcripts daily. It is trained to recognize specific problems, project discussions, budget allocations, and technology needs. When it identifies a topic relevant to your solution, it triggers an immediate alert, notifying you of a live opportunity.

How does Pursuit integrate with my existing tech stack?

Pursuit offers native and robust integrations with major CRM platforms like Salesforce. The Pursuit Intel module pushes enriched account, contact, and buying signal data directly into CRM records. The Chrome Extension also allows for one-click syncing of contacts, ensuring a seamless workflow.

Is Pursuit suitable for companies new to selling to the government?

Absolutely. Pursuit is designed to accelerate success for both experienced government contractors and companies new to the public sector. It demystifies the market by providing clear entity scoring, identifying the right contacts, and revealing hidden opportunities, significantly reducing the learning curve and sales cycle time.