Pursuit

Pursuit is the definitive pre-RFP intelligence platform for companies selling to state, local, and education (SLED) governments. It transforms the traditionally slow, opaque, and relationship-dependent public sector sales process by delivering real-time data and actionable buying signals. The platform continuously monitors over 110,000 public entities, analyzing documents, meeting minutes, and budget cycles to detect live procurement intent 6-18 months before a formal RFP is issued. This allows sales, marketing, and operations teams at government contractors and technology vendors to identify and engage with high-propensity accounts at the exact right time. By providing enterprise-level research, automated CRM enrichment, and role-specific workflows, Pursuit acts as a force multiplier for entire go-to-market teams. Its core value is enabling businesses to build pipeline proactively, show up as the informed incumbent, and win more SLED deals by focusing efforts on relevance and timing, not just relationships.

Real-Time Buying Signal Detection

Pursuit's AI engine scans and interprets millions of data points from across the SLED landscape, including budget documents, council meetings, and contract postings. It identifies concrete buying signals like budget approvals, new initiatives, leadership changes, and contract expirations, scoring entities on their buying propensity. This moves teams from reactive RFP chasing to proactive opportunity shaping based on live intelligence.

Automated CRM Data Enrichment

The platform ensures your customer relationship management system is always accurate and actionable. It provides auto-enriched accounts, contacts, and organizational charts with 94% data accuracy. Native, bi-directional integrations with Salesforce and HubSpot sync this refreshed intelligence automatically, eliminating manual data entry and reducing research time by 50% for operations teams.

Role-Specific Intelligence Workflows

Pursuit delivers tailored functionality for every persona in the revenue cycle. Account Executives get instant meeting prep via a Chrome extension. BDRs receive daily prioritized call lists. Marketing can build ABM campaigns around real budget cycles, and Customer Success gets configurable renewal alerts. This ensures every team member operates from the same, centralized intelligence.

Territory & Pipeline Visibility for Leaders

Sales leaders gain a comprehensive dashboard to see which reps are acting on which signals, identify coverage gaps, and forecast with confidence using real SLED buying indicators. This visibility into team activity and territory performance helps leaders optimize strategy and resource allocation to maximize pipeline growth and win rates.

Proactive Pipeline Generation for BDRs

Business Development Representatives stop cold calling blindly. Pursuit provides daily alerts on high-intent signals within their territory, such as budget approvals or contract expirations. This allows BDRs to build prioritized outreach lists with relevant context, leading to more meaningful conversations and a documented 47% increase in qualified SLED pipeline.

Strategic Account Planning for AEs

Account Executives eliminate pre-call research scrambles. With the Pursuit Chrome extension, they instantly access a full account dossier before every meeting, including known incumbents, contract history, procurement vehicles, and recent signals. This preparation allows them to show up as a trusted advisor, contributing to a 32% improvement in win rates.

Targeted ABM Campaign Creation for Marketing

Marketing teams move beyond firmographics to signal-based targeting. Pursuit identifies in-market accounts based on concrete budget cycles and new initiatives. Marketers can then build and execute hyper-relevant account-based marketing campaigns, syncing audiences directly to platforms like LinkedIn, Marketo, or HubSpot, achieving a 2.4x lift in campaign conversion rates.

Renewal Risk Management for Customer Success

Customer Success managers gain early visibility into renewal and churn risks. The platform monitors for signals like budget cuts, leadership changes, or competitor RFPs at existing accounts, sending configurable alerts 90-180 days before renewal. This enables proactive retention strategies and leads to a 3x faster renewal identification process.

What types of buying signals does Pursuit detect?

Pursuit detects a wide range of concrete, early-stage buying signals from public documents and data. This includes mentions of new initiatives or projects in meeting minutes, budget approvals for specific technology categories, contract expiration dates, leadership changes in relevant departments, and the posting of early-stage RFIs or sources sought notices, often 6-18 months before an RFP.

How does Pursuit ensure data accuracy and freshness?

The platform employs continuous automated monitoring of over 110,000 SLED entity sources. Its AI is trained to extract and interpret data from unstructured documents. Combined with a proprietary data enrichment engine, Pursuit maintains a 94% data accuracy rate. All account and contact information is refreshed and synced bi-directionally with your CRM in real-time, ensuring teams always have the latest intelligence.

Can Pursuit integrate with our existing tech stack?

Yes. Pursuit is built for seamless integration. It offers native, bi-directional integrations with major CRMs like Salesforce and HubSpot, requiring no engineering effort to set up. It also supports audience sync with marketing platforms such as Marketo, HubSpot, and LinkedIn Ads, allowing signals to flow directly into your existing workflows and campaigns.

Is Pursuit only for large government contractors?

No. Pursuit is designed for any company selling products or services to the SLED market, from fast-growing startups to established enterprise contractors. The platform scales to meet different needs, providing the same critical early intelligence to level the playing field and help smaller companies compete effectively by finding opportunities before larger, slower-moving incumbents.