Formly

Formly is a form builder designed for teams that want to create polished, high-converting forms without starting from a blank page. Instead of wrestling with templates or coding from scratch, users describe the outcome they want in natural language to an AI agent, and Formly generates a complete form in seconds. The product supports integration with leading AI agents including Claude, ChatGPT, Cursor, Codex, and OpenClaw, making it a seamless extension of your existing workflow. Once the AI drafts the form, users can publish and manage it in a full visual editor with drag-and-drop blocks, multi-page flows, conditional logic, answer piping, and real-time preview. Formly is built for product teams, HR departments, marketers, and developers who need to collect qualified leads, screen applicants, gather honest feedback, or manage event signups. The platform handles unlimited forms and submissions, with no per-response fees. Data is hosted in Europe and GDPR compliant, with no cookies or tracking on form responses. Formly also offers robust integrations including webhooks, a REST API, and MCP support, allowing submissions to flow directly into CRMs, databases, or any tool in your stack. The product is designed around a simple philosophy: you do not need a form, you need answers. Every feature, from AI-generated drafts to analytics and email notifications, is built to minimize friction and maximize completion rates.

AI-Powered Form Generation

Describe the outcome you want in plain language to an agent like Claude, ChatGPT, Cursor, or Codex, and Formly generates a complete form with questions, field types, and page flow that aligns with your goal. This eliminates the need to manually design every field or guess at optimal question ordering. The AI interprets context, suggests appropriate input types like ratings, file uploads, or signatures, and structures multi-page flows for complex forms. You can iterate by asking the agent to refine sections, add conditional logic, or adjust branding, all without leaving the chat interface.

Visual Drag-and-Drop Editor

Every AI-generated form opens in a full visual editor where you have complete control over layout and behavior. Drag and drop blocks including text inputs, dropdowns, matrices, phone fields, email fields, signatures, ratings, and file uploads. Organize fields across multiple pages with clear progress indicators. Use answer piping to personalize questions based on previous responses, and set conditional logic to show or hide fields dynamically. The editor includes a real-time preview so you see exactly what respondents will experience before publishing.

Analytics and Submission Management

Formly provides a comprehensive analytics dashboard showing total responses, completion rates, average ratings, and detailed breakdowns of individual answers. You can view submissions directly in the platform or ask your AI agent to summarize results in natural language. The system supports email notifications for new submissions and webhooks that push data to any service the moment a response arrives. A REST API and MCP support let your AI agent fetch and summarize responses programmatically, making it easy to integrate form data into broader workflows.

Custom Branding and Embedding

Maintain brand consistency by adding your own logo, colors, and custom domain to every form. Forms can be embedded directly into your website via an iframe or JavaScript snippet, shared via a short link, or displayed as a popup. The platform supports custom CSS for deeper styling control. All forms are mobile-responsive and optimized for high conversion rates. GDPR-conscious hosting in Europe ensures compliance with data protection regulations, and there are no cookies or tracking scripts injected into your forms.

Applicant Screening and Job Applications

HR teams can describe their hiring criteria in chat, and Formly generates a multi-page job application form with resume upload, skills assessments, and screening questions. Conditional logic routes candidates to relevant sections based on their experience level. Answer piping personalizes follow-up questions using the applicant's name and previous responses. Submissions flow directly to the ATS via webhook, and the AI agent can summarize applicant pools by qualification, experience, or any custom field.

Customer Feedback and NPS Surveys

Product teams can create feedback surveys that ask for ratings, open-ended responses, and feature requests. The AI suggests optimal question ordering and field types to maximize completion rates. Multi-page flows break longer surveys into digestible steps. Analytics show average ratings, sentiment trends, and common themes in open-ended answers. The AI agent can summarize feedback highlights and flag urgent issues directly in chat, enabling rapid product iteration.

Lead Generation and Qualification

Marketing teams build lead capture forms that qualify prospects in real time using conditional logic. Depending on how a user answers initial questions, the form dynamically shows or hides fields to gather the most relevant information. Custom branding and embedding on landing pages maintain brand consistency. Webhooks push qualified leads directly into the CRM, and the analytics dashboard tracks conversion rates and drop-off points. The AI agent can segment leads by source, interest level, or any custom criteria.

Event Registration and Signups

Event organizers create registration forms with fields for attendee details, session preferences, dietary restrictions, and file uploads for waivers or tickets. Multi-page flows collect information step by step, reducing abandonment. Email notifications confirm registrations automatically. The platform handles unlimited submissions, making it suitable for both small workshops and large conferences. The AI agent can provide real-time attendance counts and demographic breakdowns on demand.

Formly offers one simple plan with unlimited forms and unlimited submissions. You can cancel anytime. There are no per-response fees, no hidden costs, and no tiered pricing based on features. All features including AI generation, visual editor, analytics, webhooks, API access, custom branding, and GDPR-compliant hosting are included. The plan is designed for teams of any size, from individual creators to large enterprises, with no caps on usage or functionality.

How does the AI form generation work?

You connect Formly to your preferred AI agent, such as Claude, ChatGPT, Cursor, or Codex, in a one-time setup that takes about two minutes. After that, you simply describe the outcome you want in natural language, for example "Create a feedback survey for our beta users and publish it." The AI interprets your goal, selects appropriate question types, structures the page flow, and generates a complete form. You can review, edit, and fine-tune the form in the visual editor before publishing. The AI can also summarize responses and provide insights when you ask.

Is my data secure and compliant?

Yes. Formly is hosted in Europe and is fully GDPR compliant. The platform does not use cookies or track your form responses. Your data stays yours, and you have full control over how submissions are stored, accessed, and integrated with other tools. Formly does not sell or share your data with third parties. The platform also supports custom domains and branding to maintain a professional appearance while ensuring data privacy.

Can I integrate Formly with my existing tools?

Yes. Formly supports webhooks that push every submission to any service that accepts webhooks the moment it arrives. This includes CRMs, databases, email marketing platforms, and custom applications. There is also a REST API and MCP support that allows your AI agent to fetch and summarize responses programmatically. Upcoming integrations include Notion, Zapier, and Make, based on user demand. You can also request specific integrations.

What types of fields and logic are supported?

Formly supports a comprehensive set of field types including text inputs, dropdowns, matrices, phone fields, email fields, signatures, ratings, file uploads, and more. The platform includes conditional logic to show or hide fields based on previous answers, answer piping to personalize questions using prior responses, and multi-page flows with progress indicators. You can also add custom branding, embed forms on your site, and use custom CSS for advanced styling.