What a Story

About What a Story

What a Story is a specialized video production agency focused on creating high-impact, results-driven videos for software and technology companies, particularly in the SaaS sector. They act as an end-to-end video partner, transforming complex products into clear, compelling, and conversion-focused visual stories. Their core mission is to help businesses cut through market noise, explain their value proposition swiftly, and generate tangible growth through superior video content. With over 1,200 videos produced for more than 650 SaaS clients, they have a proven track record of driving measurable outcomes like increased MRR, higher conversion rates, and successful funding rounds. What a Story is designed for founders, product owners, and marketing leaders who need a reliable, expert partner to handle everything from strategy and scripting to design, animation, and sound, ensuring the final video not only looks exceptional but also achieves specific business goals.

Features of What a Story

End-to-End SaaS Video Expertise

What a Story offers deep, specialized knowledge in creating videos for software products. Their team understands SaaS-specific challenges, user onboarding, and feature pitching. This expertise ensures videos are strategically crafted to explain complex functionalities simply, target the right audience, and drive key metrics like sign-ups and sales, not just create generic visual content.

Refined, Client-Centric Production Process

The agency operates on a streamlined, three-step process designed for efficiency and clarity. It begins with a strategic consultation, moves into collaborative script and storyboard development with a dedicated Creative Director, and concludes with a production phase that welcomes unlimited client feedback. This structured approach minimizes back-and-forth, ensures alignment, and guarantees the final deliverable meets exact expectations.

Comprehensive Video Service Suite

They provide a full spectrum of video types tailored for the SaaS customer journey. This includes explainer videos for top-of-funnel awareness, product demos and walkthroughs for conversion, social media ads for engagement, and brand films for authority. This allows clients to get all their video needs met from a single, trusted source with consistent quality and messaging.

Results-Driven with Performance Perks

Beyond production, What a Story bundles in exclusive video marketing perks and is built on a case-study mentality. They focus on delivering videos that perform, boasting client results like 3x MRR growth within three months. Their package includes unlimited revisions and support, ensuring the video is optimized for performance, not just delivered as a final file.

Use Cases of What a Story

Launching a New SaaS Product

Ideal for introducing a novel or complex software solution to the market. What a Story creates launch videos that clearly articulate the unique value proposition, demonstrate core functionality in an engaging way, and generate early buzz. This helps in securing first users, attracting media attention, and supporting initial fundraising efforts.

Boosting Product-Led Growth and Conversions

Used to optimize key points in the sales and user onboarding funnel. By producing targeted product demo and walkthrough videos, they help turn website visitors into trial users and paying customers. These videos reduce friction, answer common questions preemptively, and showcase the product's aweseness, directly increasing conversion rates and MRR.

Creating Scalable Educational Content

Perfect for SaaS companies aiming to educate their user base or market. What a Story produces professional course videos, tutorial series, and detailed explainer content. This positions the brand as a thought leader, reduces customer support burden, and enables scalable customer education, leading to better product adoption and retention.

Amplifying Brand Presence with Event & Social Media Content

Utilized to maximize impact at industry events or across digital channels. They craft compelling event recap videos, speaker highlights, and a consistent pipeline of short-form vertical ads for platforms like Instagram, TikTok, and LinkedIn. This extends event reach, builds community, and drives consistent, low-funnel growth through social media.

Frequently Asked Questions

How much does it cost to create a video with What a Story?

Project costs range from $2,500 to $25,000. The final price depends on factors like video complexity, length, style (e.g., animation vs. live-action), and deadline. They compare it to customizing a pizza—the base offering can be built upon with additional "toppings" based on your specific needs and goals. For a precise quote, they recommend scheduling a consultation.

What is the typical video production process like?

What a Story follows a refined, 9-step systematic process to ensure quality and clarity. It begins with empathizing with your product and goals, followed by strategy, scriptwriting, storyboarding, design, animation, sound design, and final delivery with revisions. This end-to-end process is designed to be efficient for their team and user-friendly for clients, with clear milestones and dedicated creative direction.

Do you work with companies outside the SaaS industry?

While their primary expertise and marketing focus is on serving SaaS companies—as evidenced by their portfolio of 650+ SaaS clients—they are a video production agency capable of working across industries. Their foundational service of crafting clear, compelling messages applies to any business needing to explain a product or service effectively.

What makes What a Story different from other video agencies?

Their key differentiators are a deep specialization in SaaS, a proven results-driven approach with case studies showing increased MRR and conversions, and a client-centric process offering unlimited revisions and video marketing perks. They position themselves not just as video producers but as strategic partners who use video to solve specific business growth challenges.