Simpler Work

About Simpler Work

Simpler Work is an AI-powered marketing platform engineered to deliver the quality of a senior marketer at the speed of AI. It solves the critical problem of time-consuming and costly content creation by eliminating the need for additional headcount, expert consultants, or endless prompt engineering. The platform is built for founders, growing teams, and businesses scaling their marketing efforts who need high-quality, brand-aligned content instantly. Its core value proposition lies in its zero-prompt workflows. Instead of starting from a blank chat box, users select a specific marketing task—like writing ad copy or a promo email—and fill in a simple form. Simpler Work then synthesizes this input with its built-in library of proven marketing frameworks and your unique brand context from its "Context Engine" to generate ready-to-use, superior content. This ensures you maintain full creative control while never receiving generic "AI slop," empowering you to execute professional marketing campaigns efficiently and consistently.

Features of Simpler Work

The Context Engine

This is the core memory of the platform. During onboarding, you input your company details, brand voice, and product data. Simpler Work also gathers essence from your website. From that point forward, every piece of content generated is inherently tailored to your brand's unique identity and value proposition, ensuring consistent and personalized output without repetitive explanations.

Zero-Prompt Task Modules

Ditch the blank page and complex prompting. Access over 30 specialized workflows for everyday marketing tasks like email sequences, social posts, and ad copy. Simply select your task, fill out a short form with specific details like the offer or product, and let the platform's coded expertise handle the structure and strategy. It turns a 30-second input into a senior-level marketing asset.

Coded Senior Marketing Expertise

The platform is built on deconstructed workflows from seasoned marketing professionals with over 30 years of collective experience. These strategic frameworks—like specific steps for an apology email versus a product launch—are embedded directly into the modules. You're not relying on generic AI knowledge but on battle-tested marketing methodology applied to your context.

Quality of Life Extras

Beyond generation, Simpler Work includes powerful tools for refinement and scale. The "Refine" button lets you weave in new ideas into a draft instantly. Native translation allows you to perfect content in English and then translate it seamlessly into multiple other languages with one click, perfect for reaching local or global audiences.

Use Cases of Simpler Work

Scaling Content Production for Small Teams

Founders and small marketing teams can produce a high volume of diverse, quality content—from social media posts and email newsletters to ad copy—without hiring. The platform acts as a force multiplier, enabling a lean team to execute comprehensive marketing strategies that would normally require a larger department.

Maintaining Brand Consistency

For businesses with multiple people creating content, Simpler Work ensures every output aligns with the established brand voice and messaging. The Context Engine serves as a single source of truth, so whether it's a promotional email or a LinkedIn post, the tone and key value propositions remain perfectly consistent.

Executing Specialized Campaigns Quickly

When you need to launch a time-sensitive campaign, like a holiday sale or a product promotion, Simpler Work's task modules provide instant structure. Select the "Product Promotion" email wizard, input the offer and seasonal context, and receive a polished, persuasive email ready for your list in moments, drastically reducing time-to-market.

Localizing Content for Global Audiences

Businesses serving customers in different regions can use the native translation feature to adapt core marketing messages efficiently. Create the perfect English version, then generate accurate, context-aware translations for other languages, ensuring your campaigns are effective and culturally relevant without starting from scratch.

Frequently Asked Questions

How is Simpler Work different from using ChatGPT directly?

Simpler Work removes the need for prompt engineering and guesswork. Instead of crafting detailed prompts from scratch, you use pre-built modules infused with senior marketing expertise. Combined with your stored brand context, this guarantees strategic, on-brand content instantly, unlike the generic and inconsistent results often from a raw AI chat interface.

What kind of brand information does the Context Engine store?

The engine stores your core company details, defined brand voice (e.g., empathetic, professional), and specific product or service data, including pricing and unique value propositions. It uses this information to tailor every generated piece of content, ensuring it reflects your business accurately and persuasively.

Can I edit the content that Simpler Work generates?

Absolutely. You maintain full creative control. The platform generates a high-quality first draft based on expert frameworks. You can then use the built-in "Refine" button to make adjustments or edit the copy directly. The goal is to give you a 90% complete asset that requires only minor tweaks, not a rigid final product.

What if I need a type of content not listed in your modules?

For tasks outside the pre-built modules, Simpler Work includes a "Marketing Expert Chat." This is a guided chat interface where you can ask for any marketing-related content without having to re-explain your company's basic context. The AI leverages your stored brand information to provide helpful, tailored assistance.