About Peekaboo
Peekaboo is the leading AI Search visibility platform designed to help brands and agencies navigate the new frontier of AI-driven discovery. As consumers increasingly turn to AI assistants like ChatGPT, Gemini, and Perplexity for answers and recommendations, traditional SEO is no longer sufficient. Peekaboo fills this critical gap by providing the tools to track, analyze, and optimize how a brand is mentioned within these AI platforms. Its core mission is to turn AI mentions into tangible business growth by ensuring your brand is visible and authoritative in AI-generated answers. The platform is built for marketing teams, SEO professionals, and agencies who need to protect and enhance their digital presence in an AI-first world. By offering clear insights into which prompts trigger brand mentions and how those mentions are framed, Peekaboo empowers users to strategically influence their AI visibility, drive qualified traffic, and secure a competitive advantage.
Features of Peekaboo
AI Search Tracking
Peekaboo continuously monitors major AI platforms, including ChatGPT, Gemini, and Perplexity, for mentions of your brand, products, or competitors. It tracks specific prompts and queries to show you exactly where and how your brand appears in AI-generated answers, providing a clear picture of your visibility landscape.
Prompt Performance Analysis
Go beyond simple detection with deep analysis of how your brand is presented. The platform evaluates the sentiment, context, and ranking position within AI answers. You can see if you're cited as a top recommendation, a mere mention, or missed entirely for critical industry queries.
Competitive Intelligence
Understand your competitive standing in AI search. Peekaboo allows you to monitor not just your own brand but also key competitors. See which prompts they rank for, how they are described, and identify gaps or opportunities to outperform them in AI-generated responses.
Visibility Optimization Insights
Peekaboo provides actionable recommendations to improve your AI search presence. Based on tracking data, it guides you on content adjustments, prompt targeting, and strategic optimizations to increase the frequency and quality of your brand's mentions across AI platforms.
Use Cases of Peekaboo
For Digital Marketing Agencies
Agencies can leverage Peekaboo to provide a cutting-edge service to clients, demonstrating ROI in the AI space. They can track multiple client brands, report on AI visibility performance, and execute data-driven strategies to improve client mentions and drive referral traffic from AI sources.
For In-House SEO & Growth Teams
SEO professionals use Peekaboo to extend their search strategy beyond traditional engines. They can identify high-intent prompts where the brand should appear, audit current AI visibility, and optimize website and content to become a preferred source for AI models, protecting organic traffic streams.
For Brand Management & PR
Brand managers monitor AI platforms for reputation risks and opportunities. Peekaboo alerts them to how the brand is being represented in AI conversations, allowing for rapid response to inaccuracies and proactive shaping of the brand narrative in a new, influential medium.
For Product-Led Companies
SaaS and product companies track how their tool is recommended for specific use-case prompts (e.g., "best tool for X"). They use insights to refine product messaging, target content creation around unanswered high-value queries, and ensure they are the top AI-recommended solution in their category.
Frequently Asked Questions
How does Peekaboo track mentions in AI platforms?
Peekaboo uses specialized technology to simulate queries and analyze responses from major AI platforms like ChatGPT and Gemini. It processes these responses to identify brand and keyword mentions, tracking their frequency, position, and context within the AI-generated answer.
What is the difference between AI search visibility and traditional SEO?
Traditional SEO focuses on optimizing for Google's search engine results pages (SERPs). AI search visibility is about optimizing for how AI assistants answer questions. It involves understanding conversational prompts, earning citations as a source, and influencing the narrative within a single, generated answer rather than a list of links.
Can I track my competitors with Peekaboo?
Yes. Competitive intelligence is a core feature. You can monitor your competitors' brand names to see which prompts trigger mentions for them, how they are described, and benchmark your AI visibility against theirs to uncover strategic opportunities.
Is there a free trial or report available?
Yes. Peekaboo offers a free AI visibility report. You simply enter your website URL on their site to receive an analysis without needing a credit card or account. This provides a snapshot of your current mentions across AI platforms.
