Master Metrics

About Master Metrics

Master Metrics is an all-in-one management solution built specifically for digital marketing agencies and in-house marketing teams. It was designed by marketers who understand the daily challenges of handling multiple client accounts, disparate data sources, and time-consuming reporting. The platform's core value proposition is to maximize marketing and sales results by simplifying analytics. It consolidates data from over 10+ marketing sources into smart dashboards, provides automated alerts for critical metrics, and enables seamless reporting. By automating data extraction, merging, and visualization, Master Metrics empowers teams to make data-driven decisions effortlessly, save countless hours on manual reporting, and maintain proactive control over all client campaigns and budgets from a single, customizable overview.

Features of Master Metrics

Centralized Overview Table

Gain instant visibility into all client accounts with a customizable overview table. This control panel aggregates data from all connected ad networks and allows you to add custom fields like budget, goals, and assigned analyst. See what needs immediate attention at a glance, merge data using formulas, and manage your entire portfolio from one screen without switching between platforms.

Intelligent Marketing Alerts

Set up automated alerts to monitor budgets, goals, and key performance metrics. Get notified via email, Slack, WhatsApp, or project management tools like Asana or Monday.com whenever a metric crosses a threshold. Control daily ad spend to hit monthly targets and receive instant warnings for underperforming campaigns or dropping sales, enabling proactive management.

AI-Powered Google Slides Presentations

Generate professional client presentations in minutes. Select your data sources, key metrics, and a design template. Master Metrics uses AI to create a fully editable Google Slides presentation, complete with insights and visuals. This feature drastically reduces the time spent on monthly or quarterly reporting, allowing you to focus on strategy.

Automated Data Connectors for Sheets & Looker

Extract and merge live data from various marketing platforms directly into Google Sheets and Looker Studio. Schedule automatic data refreshes to ensure your spreadsheets and reports are always up-to-date. This eliminates manual exports and data stitching, providing a single source of truth for deeper analysis and custom calculations.

Use Cases of Master Metrics

Agency Client Reporting & Management

Marketing agencies can manage dozens of client accounts from one dashboard. Clone dashboard templates for new clients with one click, use the overview table to monitor all campaigns simultaneously, and automatically generate AI slides for reviews. This streamlines operations and ensures consistent, professional reporting across all accounts.

Proactive Campaign & Budget Monitoring

Teams set up custom alerts for specific KPIs like cost-per-acquisition, conversion rate drops, or budget overruns. For example, receive a Slack alert when ad spend exceeds 110% of the daily target. This allows for immediate intervention, preventing wasted spend and ensuring campaigns stay on track to meet their financial goals.

Consolidated Cross-Channel Analytics

Marketers connect data from platforms like Google Ads, Meta Ads, and LinkedIn into a unified dashboard. Use custom formulas to calculate blended ROI or cross-channel attribution. This breaks down data silos, providing a holistic view of marketing performance to accurately assess what's driving results.

Automated Data Pipelines to Business Tools

Finance and operations teams automate the flow of marketing data into their preferred systems. Schedule daily exports of campaign spend and performance data into Google Sheets for financial modeling or into Looker Studio for executive dashboards, ensuring everyone works with the same accurate, automated data.

Frequently Asked Questions

What data sources can I connect to Master Metrics?

Master Metrics integrates with 10+ key marketing and advertising platforms, including major ad networks and social media channels. The platform is built to consolidate data from these disparate sources into a single overview, with more connectors listed as "coming soon" on their roadmap.

How does the AI Google Slides presentation work?

You select the client account, choose the metrics and data sources you want to include, and pick a design template. Master Metrics' AI then analyzes the data, generates insights, and populates a pre-formatted Google Slides deck with charts, graphs, and commentary, which you can then fully edit and customize.

Can I share reports with clients who don't have a Master Metrics login?

Yes. You can share dashboards via public links, export them as PDFs, or schedule automated email reports to be sent directly to clients. This makes it easy to provide transparent, professional updates without requiring clients to access the main platform.

What is the difference between the Overview Table and a Dashboard?

The Overview Table is a high-level control panel showing key metrics and statuses for all your accounts in one table for quick monitoring. Dashboards are more detailed, customizable views focused on deep analysis for a single client, campaign, or data source, featuring a wider variety of visualizations.

Pricing of Master Metrics

Master Metrics offers a 7-day free trial, followed by tiered monthly plans based on the number of accounts you need to manage. Plans start at $30 USD/month for the Freelancer tier (15 accounts) and scale up to $439 USD/month for the Pro Plus 2 tier (250 accounts). Higher-tier plans include more accounts and additional connectors for Looker Studio and Google Sheets, along with unlimited alerts, dashboards, overview tables, and AI Slides. All paid plans include free implementation support.