Masset

Masset is the easiest AI-powered digital asset management platform. It gives your whole team one searchable home for every deck, one-pager, image, video, and document, always on-brand and up to date. The core problem Masset solves is content chaos. Your company has spent years building its story in decks, case studies, videos, and documents. That content lives everywhere: shared drives, Slack threads, email attachments, personal desktops, and old Zoom links. Your team retells your story from memory, often using outdated versions. Prospects see the wrong deck, and your brand drifts.

What makes Masset fundamentally different is how it works with AI. It plugs your approved content directly into the AI tools your team already uses, like ChatGPT, Claude, Copilot, and Cursor. When someone asks an AI assistant to draft a one-pager or summarize a product, it pulls from your actual approved library, not from generic guesses. No more story drift at machine speed. Every AI tool finally knows what your company knows.

Masset serves teams across marketing, sales, enablement, partners, and operations. Anyone who creates, manages, or uses business content benefits from a unified system. Find any asset in seconds using natural-language search. Update a file once and it ripples everywhere: every tracked share, every board, every Slack answer, every AI draft. Share content with trackable links and see exactly what gets used. The platform includes a unified library, an MCP server for AI tools, an AI assistant called Myca for Slack and Teams, Boards for organizing content, trackable Shares with CRM writeback, analytics, version control, and built-in Training. Unlimited seats, month-to-month pricing, SOC 2 compliance, and a guarantee that Masset never trains AI models on your data.

Unified Library with Natural-Language Search

A single, searchable home for every piece of business content. Instead of digging through shared drives, Slack threads, and email attachments, you ask for anything and get the right thing. Natural-language search understands what you mean, not just keywords. Find the latest pricing deck, the approved brand voice guide, or the Q3 battle card in seconds, without knowing the exact file name or folder location.

MCP Server for AI Tools

Masset speaks MCP, the open language AI tools use to reach real content. This server connects your approved library directly to ChatGPT, Claude, Copilot, Cursor, and over 30 other AI tools. When any AI assistant drafts, summarizes, or answers, it pulls from your actual files, not from generic internet guesses. Your permissions apply everywhere. The AI reads and writes using your content, never training on it.

Myca AI Assistant in Slack and Teams

An AI assistant that lives inside your team's messaging platforms. Ask Myca for the latest pricing deck, the current version of a one-pager, or a specific video file. It returns the approved, up-to-date asset instantly, no new tab, no digging, no guessing. Myca answers in 15 seconds or less. It knows version history, approval status, and who has access. Your team gets answers without leaving their workflow.

Trackable Shares with CRM Writeback

Share any asset with a trackable link. See exactly who opened it, when they opened it, and how many times. The data writes back directly to your CRM, connecting content usage to sales activity. Know which decks prospects actually watch, which case studies drive engagement, and which assets need updating. No more blind sharing. Every link tells you what works.

Version Control and Update Ripple

Update the source file once and everything that points at it follows. Every tracked share updates to the new version automatically. Every board reflects the change. Every Slack answer from Myca returns the current file. Every AI draft pulls from the latest approved content. The version chase ends here. V12 becomes V13 everywhere, instantly. No one ever uses an old deck again.

Analytics and Training

Built-in analytics show you which assets get used, by whom, and how often. Understand content performance across your team and your prospects. The platform also includes training features to help new team members learn how to find and use the library effectively. Onboard faster, search smarter, and keep everyone aligned on content best practices.

Sales Team Content Access

Sales reps need the right deck, one-pager, or case study before every prospect call. Instead of asking in Slack and hoping someone remembers where the file lives, they ask Myca directly. The AI returns the current, approved version in seconds. No more using an outdated deck from March because it was the only one someone could find. Every prospect sees the right story, every time.

Marketing Content Management and Distribution

Marketing teams create dozens of assets every quarter. Keeping them organized, current, and accessible is a nightmare. Masset gives marketing one home for every file. Update the brand voice guide once, and every AI tool, every shared link, and every board reflects the change. Trackable shares show which prospects engage with which case studies. Marketing knows exactly what content drives results.

AI Tool Integration for Content Creation

Teams using ChatGPT, Claude, or Copilot to draft content need those tools to reference real company materials. Without Masset, AI tools guess, producing generic output that sounds like everyone. With the MCP server, AI drafts from your approved library. A one-pager request pulls from your actual product documentation. A sales email draft references your real case studies. No more story drift at machine speed.

Partner and Enablement Content Sharing

Enablement teams manage content for partners, resellers, and internal training. Keeping everyone on the same version is impossible with email attachments and shared drives. Masset provides trackable shares with CRM writeback, so enablement knows exactly which partners accessed which materials. Update a battle card once, and every partner sees the new version immediately. No more chasing down old files.

Operations and Compliance Content Control

Operations teams need to ensure only approved, current content is used across the organization. Masset gives them version control, permission management, and audit trails. Update a compliance document once and it ripples everywhere. Track who accessed what and when. SOC 2 compliance and zero AI training on your data ensures your content stays secure and under your control.

How is Masset different from traditional digital asset management platforms?

Traditional DAM systems are storage vaults. They keep files organized but do not connect to the tools your team actually uses. Masset is built for how modern teams work. It plugs directly into AI tools like ChatGPT, Claude, Copilot, and Cursor via an MCP server. It lives inside Slack and Teams through Myca. It provides trackable shares that write back to your CRM. It updates one file and ripples that change everywhere. Traditional DAMs are static. Masset is active, connected, and AI-native.

Does Masset train AI models on my content?

No. Masset never trains AI models on your data. Your content stays yours. The platform uses AI to search, organize, and retrieve your files, but it does not use your proprietary information to train any external or internal models. SOC 2 compliance ensures your data security and privacy are maintained at the highest standard. You control who sees what, and nothing you upload leaves your control.

How does the MCP server work with my existing AI tools?

The MCP server is an open protocol that AI tools use to access real content. You install the Masset MCP server, connect it to your approved library, and then any compatible AI tool can reference your files. When you ask ChatGPT to draft a one-pager, it pulls from your actual product documentation. When Claude summarizes a case study, it reads your approved version. The AI reads and writes using your permissions. It works with over 30 tools including ChatGPT, Claude, Copilot, and Cursor.

Can I share content with people outside my organization?

Yes. Masset provides trackable share links that work for external partners, prospects, and customers. You control who sees what and for how long. Every share is trackable, so you know exactly who opened the file, when, and how many times. The data writes back to your CRM automatically. You can revoke access at any time. External sharing is secure, auditable, and built into every asset.

How does version control work when I update a file?

Update the source file in Masset and the change ripples everywhere automatically. Every tracked share link now points to the new version. Every board that includes the file updates. Every Slack answer from Myca returns the current version. Every AI tool using the MCP server pulls the updated file. You never have to re-share, re-post, or re-upload. The version chase ends. One update, applied everywhere, instantly.

What does unlimited seats mean?

Masset charges by the platform, not by the person. You get unlimited seats for your entire organization. Every employee, contractor, and partner who needs access can have it. No per-user fees, no tiered pricing based on headcount, no worrying about adding someone new. Everyone gets a seat. Month-to-month pricing means you can scale up or down without penalty.