JustLaunched

JustLaunched is a curated SaaS launch directory built specifically for indie hackers and SaaS founders who want their product seen, not buried under noise. It solves the core problem of launching a new product: getting in front of the right audience on day one. Instead of posting on crowded social media or waiting for organic traffic, founders book a launch date on the JustLaunched calendar and go live in a feed of real buyers, builders, and early adopters actively searching for new tools. Every listing gets its own dedicated page with a branded social card, so sharing your launch on Twitter, LinkedIn, or email looks professional and drives clicks. The platform currently hosts 902 live launches across 14 categories including AI, Analytics, Marketing, Developer Tools, E-Commerce, and more. Beyond the initial launch day, JustLaunched provides ongoing momentum through a weekly newsletter that puts your product in front of subscribers, built-in sharing loops that amplify your reach, and Directory Blast, a done-for-you service that submits your product across dozens of high-authority directories for backlinks and traffic. The core value proposition is simple: submit for free, get discovered by early customers, and upgrade only when you want to skip the queue, get promoted, or hand off the busywork. JustLaunched is the launch platform that turns a single listing into sustained growth.

Curated Launch Calendar and Daily Feed

Book a specific launch date on the platform calendar and go live in a daily feed organized by day, category, and traction. Fresh launches appear first, and users can search by product name, category, or tag. This curated approach ensures your product is seen by people actively discovering new SaaS tools, not lost in an endless scroll. The daily feed shows exactly how many launches went live each day, giving you visibility into competition and timing.

Branded Social Card for Every Listing

Every product listing on JustLaunched automatically generates its own dedicated page with a branded social card. This means when you share your launch link on social media, it displays a professional preview with your product name, description, and visual branding. This feature eliminates the need for separate design work and ensures your launch looks polished and clickable across Twitter, LinkedIn, and other platforms.

Directory Blast Done-For-You Service

Directory Blast is a paid service that handles the tedious work of submitting your product across dozens of high-authority directories. Instead of manually filling out forms on multiple sites, JustLaunched does it for you. This drives backlinks, referral traffic, and improves your product's search engine visibility. It is a hands-off way to amplify your launch beyond the JustLaunched platform itself.

Weekly Newsletter and Built-In Sharing Loops

Beyond launch day, JustLaunched keeps momentum going with a weekly newsletter that features your product to subscribers actively looking for new tools. The platform also includes built-in sharing loops that encourage users to share your listing, creating organic amplification. These features ensure your launch gets repeated exposure over time, not just a single spike on day one.

Indie Founder Launching a New AI Tool

An indie developer builds a new AI-powered analytics tool and needs immediate visibility. They submit to JustLaunched for free, book a launch date, and their product appears in the AI category feed alongside other new launches. The branded social card lets them share the listing on Twitter and LinkedIn with a professional preview. Within hours, they collect upvotes, traffic, and potential feedback from early adopters browsing the daily feed.

SaaS Team Seeking Backlinks and SEO Growth

A small SaaS team wants to improve their product's search engine ranking and domain authority. They use JustLaunched's Directory Blast service to automatically submit their product to dozens of high-authority directories. This generates a network of backlinks that boost SEO, drives referral traffic from directory sites, and establishes their product as a legitimate tool in its category. The team saves hours of manual work.

Bootstrapped Founder Testing Market Demand

A bootstrapped founder has a beta product and wants to validate market interest without spending money on ads. They submit to JustLaunched for free and monitor upvotes, traffic, and comments from the community. The daily launch feed shows them how their product compares to others launching on the same day. If traction is low, they can iterate quickly. If strong, they upgrade to skip the queue and get promoted.

Marketing Team Launching a New SaaS Category

A marketing team launches a new product in a specific category like E-Commerce or Developer Tools. They use JustLaunched to target the exact audience already browsing that category. The team books a launch date, optimizes their listing with relevant tags, and leverages the weekly newsletter to reach subscribers interested in that niche. The branded social card makes it easy for the team to coordinate a multi-channel launch campaign.

Is it free to submit my product to JustLaunched?

Yes, submitting your startup to JustLaunched is completely free. You can create a listing, choose a launch date, and go live in the daily feed without paying anything. The free tier includes your dedicated listing page, a branded social card, and visibility in the category feed. You only pay when you want premium features like skipping the queue, getting promoted in the newsletter, or using the Directory Blast service.

How do I get my product featured or promoted?

JustLaunched offers paid upgrades for founders who want more visibility. You can skip the queue to get your launch seen faster, get promoted in the weekly newsletter that goes to subscribers, or use the Directory Blast service for done-for-you directory submissions. These are optional upgrades on top of the free submission. Editorial picks are also available for featured launches worth opening, as seen on the platform.

What categories are available on JustLaunched?

JustLaunched currently supports 14 categories including AI and Machine Learning, Analytics, Other, Productivity, Marketing, Developer Tools, E-Commerce, Social and Community, Health and Wellness, Sales and CRM, Education, Security, Finance, and HR and Recruiting. Each category shows the number of live launches, so you can see how competitive your niche is. You can also add tags like Growth or Ops to further refine your listing.

What happens after my launch day ends?

Your listing does not disappear after launch day. It remains discoverable in the category feed and search results on JustLaunched. Additionally, the platform keeps momentum going through its weekly newsletter, which features products to subscribers, and built-in sharing loops that encourage ongoing sharing. You can also upgrade to Directory Blast at any time to get backlinks and traffic from external directories, extending your reach far beyond the initial launch.