ChangeSignal

ChangeSignal is a buying-intent platform that replaces guesswork with hard, public evidence. Instead of relying on lead-scoring black boxes or demographic firmographics, ChangeSignal monitors two distinct, verifiable signals: who a company is hiring and which local businesses are opening new locations. For B2B sales, the product tracks job postings across major applicant tracking systems (Greenhouse, Lever, Ashby) and detects meaningful hiring pattern changes. A sudden burst of sales roles signals go-to-market expansion, while machine learning roles indicate AI investment. Each detected change is classified into specific intent categories (Sales Expansion, AI Investment, Customer Operations) with a detailed explanation of the likely need and a ready-to-use outreach angle. For local sales, ChangeSignal cross-checks new business registrations against California ABC liquor license filings to surface real San Francisco restaurant openings months before any directory lists them. Every local lead ships with the address, filing dates, and direct links to source records. The product serves founders, SDRs, AEs, and growth teams who rely on outbound sales. Users can browse every signal for free and subscribe to alerts via email, Slack, or Discord. The Pro plan at $29 per month unlocks the full intent layer and outreach copy on every company, giving sales professionals the exact words to start conversations that matter. ChangeSignal turns public data into a competitive advantage.

Hiring-Based Intent Detection

ChangeSignal automatically collects job postings from major applicant tracking systems like Greenhouse, Lever, and Ashby. It then analyzes posting volumes, role types, and timing to detect meaningful changes in a company's hiring patterns. Each detected change is classified into specific buying-intent categories such as Sales Expansion, AI Investment, or Customer Operations, complete with a detailed explanation of the likely need and a suggested outreach angle.

Local Business Opening Corroboration

For local markets, ChangeSignal cross-checks two independent public filings: a new business registration and a California ABC liquor license at the same address. This corroboration confirms that a real venue is opening before any directory lists it. Every lead includes the address, filing dates, and direct links to both source records as verifiable evidence.

Signal Classification and Outreach Angles

Every detected hiring change or business opening is automatically classified into relevant buying-intent categories. For each signal, ChangeSignal provides a detailed explanation of the likely business need and a ready-to-send outreach angle. This eliminates the guesswork from prospecting and gives sales professionals a direct conversation starter.

Multi-Channel Alerting and Free Browsing

Users can browse every signal for free without any account restrictions. To stay updated in real time, subscribers can receive alerts via email, Slack, or Discord. This ensures that sales teams never miss a critical buying signal, whether they are monitoring hiring changes or local restaurant openings.

Outbound Sales Prospecting for B2B Software

Sales development reps and account executives use ChangeSignal to identify companies that are actively investing in new teams. When a company posts multiple sales roles, it signals a need for sales tools, CRM integrations, and training platforms. The outreach angle provided by ChangeSignal gives reps the exact words to start a conversation that resonates with the prospect's current priorities.

Founder-Led Sales and Early-Stage Growth

Startup founders use ChangeSignal to find their first customers without a large sales team. By monitoring hiring signals, founders can identify companies that are scaling specific departments and need supporting software. The free browsing feature allows founders to manually review signals, while the Pro plan gives them ready-made outreach copy for faster execution.

Local Business Development and Partnerships

Business development professionals targeting the restaurant and hospitality industry use ChangeSignal to identify new venues before they open. The corroborated openings provide a list of restaurants that need POS systems, business insurance, payroll software, equipment financing, and local marketing services. The early detection window gives these professionals a significant competitive advantage.

Growth Team Campaign Targeting

Marketing and growth teams use ChangeSignal to build targeted account lists based on real-time buying intent. Instead of using outdated firmographic data, teams can segment companies by the specific roles they are hiring for. This allows for highly personalized email campaigns, LinkedIn outreach, and ad targeting that aligns with the prospect's immediate business needs.

ChangeSignal offers a free tier that allows users to browse all signals and subscribe to alerts via email, Slack, or Discord. For users who need deeper insights, the Pro plan is available at $29 per month. The Pro plan unlocks the full intent and outreach layer on every company, providing detailed buying-intent classifications and ready-to-send outreach angles.

What kind of buying signals does ChangeSignal detect?

ChangeSignal detects two main types of signals. For B2B sales, it monitors job postings from major ATS platforms and identifies hiring pattern changes that indicate buying intent, such as Sales Expansion, AI Investment, or Customer Operations. For local sales, it cross-checks new business registrations with liquor license filings to surface real restaurant openings in San Francisco.

How does ChangeSignal verify the accuracy of its signals?

For hiring signals, ChangeSignal provides a direct link to the source job posting on the company's ATS for verification. For local business openings, it cross-checks two independent public filings (business registration and liquor license) at the same address. Every local lead ships with links to both source records as evidence, ensuring complete transparency.

Is there a free version of ChangeSignal, and what does it include?

Yes, ChangeSignal offers a completely free tier. Users can browse every signal for free without any account or payment. This includes all hiring signals and local restaurant openings. Free users can also subscribe to receive alerts via email, Slack, or Discord. The free tier is designed to provide immediate value without any commitment.

Who is the Pro plan designed for and what does it unlock?

The Pro plan costs $29 per month and is designed for sales professionals who need deeper insights and ready-to-use outreach copy. It unlocks the full intent and outreach layer on every company. This includes detailed classifications of buying intent, explanations of the likely need, and exact words to start a conversation. It is ideal for SDRs, AEs, and founders who want to accelerate their outbound sales process.