Avina

Avina is an AI-powered Go-To-Market (GTM) platform built for modern revenue teams. It solves the core challenge of information overload by unifying real-time buying signals from across your entire tech stack. The platform continuously monitors and analyzes data from web intent, CRM activity, email, calls, ad engagement, job changes, and company news. Its key differentiator is the use of advanced LLMs to read the full context behind every interaction, interpreting not just what a prospect did, but what it truly meant. This allows Avina to score and prioritize accounts with human-like understanding, delivering a live, ranked list of warm, in-market opportunities. Designed for sales, marketing, and revops teams, Avina integrates seamlessly with tools like Salesforce, HubSpot, and Outreach. It automatically turns identified intent into immediate action by pushing hot accounts to reps, building targeted ad audiences, and triggering personalized sequences. Avina provides the decisive edge to spot buyers early, act fast, and win more deals by ensuring every outreach is relevant and timely.

AI Signals Agent

This core feature allows you to describe buying behavior in plain language, and Avina's AI builds a custom signal to track it. It reads context, not just keywords, to identify subtle buying moments like feature launches, tech stack changes, or strategic pivots. This goes beyond fixed-signal platforms to capture the exact intent that matters for your business.

Web Visitor Identification (X-Ray Pixel)

Identifies the 98% of website traffic that typically leaves anonymously. Avina combines multiple data providers into a single pixel to automatically de-anonymize visitors, enrich their contact and firmographic data, and route high-intent prospects to sales in real time. This turns unknown traffic into qualified, actionable leads instantly.

Unified Intent Feed

Continuously scans and unifies signals from your website, CRM, LinkedIn, job boards, news, and the open web into a single, live feed. This gives your team full visibility into every account's activity, ensuring no buying signal slips through the cracks between disparate data sources.

AI-Powered Scoring & Prioritization

Ranks every account by real-time signal strength, company fit, and historical engagement using advanced LLMs. Scores update dynamically as new signals fire, providing a constantly prioritized pipeline so reps know exactly which accounts to focus on, eliminating manual sorting and guesswork.

Accelerating Sales Pipeline Velocity

Sales teams use Avina to instantly surface and act on warm, in-market accounts. By receiving real-time alerts on high-intent signals directly in their CRM or Slack, reps can engage prospects while intent is hottest, dramatically shortening sales cycles and increasing close rates on qualified opportunities.

Automating Personalized Outreach Sequences

Marketing and sales teams automate hyper-relevant follow-up. When a key buying signal is detected, Avina can automatically enroll the prospect into a tailored email sequence, draft personalized messaging, and update the CRM. This ensures timely, context-aware communication without manual effort.

Optimizing Advertising Spend

Marketing teams leverage Avina to build highly targeted ad audiences based on real-time buying intent. By creating lookalike audiences from accounts showing strong signals or retargeting website visitors identified by the X-Ray Pixel, teams can improve ad relevance and ROI significantly.

Enhancing Account-Based Marketing (ABM)

RevOps and marketing teams gain a unified view of target account activity. Avina monitors for intent signals across a defined account list, scores engagement, and triggers tailored plays. This allows for coordinated, multi-channel outreach that is directly tied to an account's live buying behavior.

What makes Avina different from other intent data platforms?

Avina uses advanced LLMs to understand the full context behind signals, not just track keywords. Its AI Signals Agent allows you to create custom signals in plain language for nuanced buying behavior. It also unifies first-party, third-party, and web data into a single platform with automated actions, moving beyond simple data alerts to an automated GTM engine.

How does the Web Visitor Identification work?

Avina's X-Ray Pixel combines multiple data providers into a single snippet placed on your website. It de-anonymizes visiting companies by matching IP addresses to firmographic databases, then enriches the account with key contacts and insights. High-intent visitors are scored and routed to sales instantly, turning anonymous traffic into leads.

What kind of automations can Avina trigger?

Avina can trigger a wide range of actions automatically when a high-intent signal is detected. This includes creating and assigning tasks in your CRM (Salesforce, HubSpot), sending alerts to reps via Slack or email, enrolling contacts into personalized sales sequences in tools like Outreach, and building targeted audiences in ad platforms.

How do you ensure signal quality and reduce noise?

Avina employs a multi-layer filtering system. First, ICP filters weed out accounts that don't match your ideal customer profile. Then, AI scoring evaluates the strength and context of each signal. Finally, waterfall enrichment ensures data is complete before an alert is generated, so reps only see high-quality, actionable opportunities.