AutomagicWP

AutomagicWP is a private, automated distribution hub designed specifically for WordPress plugins and themes. It eliminates the manual, time-consuming process of updating client sites by acting as your own private update server. Instead of logging into dozens of individual WordPress admin dashboards to upload ZIP files, you simply upload a new release to AutomagicWP once. Every connected WordPress site then updates itself automatically using WordPress's native update mechanism. This seamless process gives clients instant updates while saving developers and agencies countless hours each week. It's built for modern workflows, offering a professional presence for your plugins with support for icons, banners, and changelogs, alongside powerful integrations like CI/CD via GitHub Actions and a full REST API. AutomagicWP is the definitive solution for anyone who builds, manages, or distributes WordPress software, turning updates from a repetitive chore into a fully automated, reliable system.

Automated Plugin & Theme Updates

Upload a plugin or theme ZIP file once to AutomagicWP. Every WordPress site you've connected with a simple API key will then automatically detect and install the update through the standard WordPress update system. This completely removes the need for manual logins and file uploads across multiple client sites.

Private Plugin Repository

Manage all your plugins and themes from a single, centralized dashboard. Each plugin gets its own professional repository page where you can control version history, requirements, and release details. It's a private, branded hub for all your software, accessible only to you and your connected sites.

Integrated CI/CD & GitHub Actions

Automate your entire release pipeline. Connect your GitHub repository, and when you push a new version tag, AutomagicWP automatically builds and deploys the release. This enables true continuous deployment with zero manual steps between merging code and updates going live to all sites.

Professional Release Management

Create polished, professional releases with full support for icons, banners, screenshots, detailed descriptions, and structured changelogs. This information is displayed within the WordPress admin on client sites, providing a premium update experience and clear communication for end-users.

WordPress Development Agencies

Agencies managing portfolios of client sites can centralize all custom plugin and theme updates. AutomagicWP ensures every client site is always on the latest, most secure version without the agency team wasting time on manual update procedures, improving scalability and service reliability.

Independent Plugin & Theme Developers

Solo creators and small studios distributing premium WordPress products can use AutomagicWP as a lightweight, professional distribution channel. It provides all the update infrastructure of a marketplace without the complexity, fees, or approval processes of a full e-commerce platform.

Freelancers Managing Client Sites

Freelancers tired of the repetitive "ZIP loop" for each client update can connect all their managed sites. This guarantees consistent updates, reduces human error from manual processes, and frees up significant time that can be redirected to billable development work.

Teams with Modern Development Workflows

Development teams using GitHub and modern CI/CD practices can integrate AutomagicWP directly into their workflow. The GitHub Action and REST API allow for seamless, automated deployments that fit into existing processes, ensuring fast and consistent delivery from code commit to live update.

What is AutomagicWP?

AutomagicWP is a private WordPress plugin and theme distribution platform. You upload a release once, and every WordPress site you've connected updates itself automatically using WordPress's built-in update mechanism. It eliminates manual ZIP file uploads and wp-admin logins for updates.

How does automatic plugin updating work?

You install a small connector plugin on each WordPress site and add your unique AutomagicWP API key. When you publish a new release, WordPress periodically checks for updates on its normal schedule and securely pulls the new version from your private AutomagicWP repository, just like it does with plugins from WordPress.org.

Is AutomagicWP free to start?

Yes. AutomagicWP offers a free Starter plan with no credit card required. It includes 1 plugin, 500 MB storage, 20 releases, and full automatic update functionality. You can connect your first plugin and sites and ship an automated release in under five minutes.

Does AutomagicWP work with themes and custom code?

Absolutely. AutomagicWP is built to distribute both WordPress plugins and themes. It is ideal for custom-coded projects, client-specific functionality, and premium products. Any code packaged as a standard WordPress plugin or theme ZIP file can be managed and deployed through the platform.

AutomagicWP offers simple, transparent pricing with a free tier to start and scalable paid plans. All plans include automatic site updates, CI/CD & GitHub Action integration, REST API access, and unlimited priority support.

Starter: Free. For indie developers. Includes 1 plugin, 500 MB storage, and 20 releases.

Pro: €9/month (billed annually at €96). For developers managing multiple plugins. Includes up to 10 plugins and 10 GB storage.

Agency: €29/month (billed annually at €348). For agencies with large portfolios. Includes unlimited plugins and 100 GB storage.

Prices are in EUR. You can cancel anytime.